media spectrum

Short profile:

media spectrum is the specialist magazine for media, media planning and marketing. As a specialist magazine, it is aimed at decision-makers working at agencies, advertising companies and in the media, creating synergies across the various sectors. Readers are provided with information from the world of media and communication in well-founded articles from the fields of science and practical application. Case studies, interviews with experts, new perspectives on relevant issues and expert round tables provide detailed information on all trends and developments in the industry. Market and media studies, rankings, events and book tips round out the magazine’s editorial content. The corresponding specialist portal at media-spectrum.de also offers the latest industry news on a daily basis, as well as comprehensive subject dossiers. A keyword search and issue archive also provide users with access to all articles from media spectrum. The weekly newsletter provides up-to-date studies on media, media planning, marketing and target groups, as well as background information on the market research, media and communication industries.