Short profile:

For 30 years now, media spectrum has been the specialist magazine for media and media planning. A premium magazine, it is aimed at media decisi¬on makers in agencies, advertising companies and media. media spectrum provides in-depth information about all media genres. Trends and developments in media planning are analysed in extensive back¬ground reports, interviews and portraits. In addition, each issue places the focus on a target audience of relevance to the media, complete with studies, tables, charts and evaluations. Complementary market overviews, rankings, posters and specials round off the editorial concept, making media spectrum the established specialist magazine for successful media planning.